SW7 Academy started as a training service run by Sam Warburton and Josh Davies. We provide training programs through our app for rugby payers but also anyone that wants to get fitter, stronger and more powerful.


We are passionate about bringing the best of quality to the public in everything we do. From the fitness programs and now into our merchandise. We are offering a range of lifting equipment (including weight lifting straps and weight lifting belts) as well as high end performance apparel. 


We believe we are hitting a certain area of the market that ranges from rugby and fitness clothing to high end fitness equipment. We will continue to bring the best possible products to market and we hope you enjoy them!